Dior and Printemps have collaborated to create a sparkling new advertising campaign for the holiday season as styled by Carine Roitfeld, art directed by Stephen Gan, and photographed by Mario Testino. The campaign stars Carolyn Murphy and Sui He wearing Dior couture with the Printemps flagship store and the Eiffel Tower serving as background. The whimsical window display at Printemps will feature twelve mechanical puppets dressed by the Dior couturiers in the most iconic looks of the house although I am not sure if Carine was involved in this facet of the project.
Paolo de Cesare, Printemps chairman and chief executive officer, is pleased with the results: “It has been one of the most creative collaborations we have done with brands, and I think it’s really setting the standard of what’s possible between brands and a department store. We wanted to do something that could capture this excitement, this energy and also a bit of this unexpected collaboration and moment that we’re bringing together.” Watch for print and outdoor advertising images to appear beginning 15 November.
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Dior for Printemps advertising campaign images © 2012 Dior and Printemps. All Rights Reserved.