The beautiful model and art director, Julia Restoin-Roitfeld, was featured last year on a popular blog called Tales of Endearment, and like the protagonists in Rear Window, fashion afficianados around the world participated in a voyeuristic peek into her closet which houses an impressive and impeccably organized collection of vintage fashion. Julia is friends with the founder of the blog, Ms. Natalie Joos, and the two have been photographed out partying together among fashion’s in crowd.
Tales of Endearment is a blog whose draw proves that Hitchcock was right, there is a little voyeur in all of us. The blog chronicles the fashionable life of its founder, Natalie Joos, a New York-based casting director admired globally online for her personal style. Think of Tales of Endearment as an online journal of practically every girl’s dream life — jetting to Europe for Fashion Week, shopping in Milan, attending fashion shows. The blog peeps inside the closets of Joos’ fashionable and famous friends and her photographs always incorporate a vintage vibe.
We observe Joos' life and admire her style: It is bright, pretty, quirky, and sexy. Of course it doesn’t hurt that she happens to be a leggy beauty with access to the best that fashion has to offer, but Natalie Joos is more than just another pretty face. Hailing from Belgium, she worked as a model and earned a degree in journalism before moving to New York City in 1997. With no set plan for her career, Joos started working as a personal assistant to the accomplished art, music, and fashion writer, Glenn O’Brien. Her stint with O’Brien led to an enviable position as studio manager for the renowned fashion photographer, Craig McDean.
In 2003, after six years learning the ropes in Craig McDean’s studio, and with the encouragement of Mr. McDean himself, Natalie Joos struck out on her own, opening her own casting company. She has a knack for picking the right face and has cast models in editorials for V Magazine, Purple, and Vogue Germany, in advertising campaigns such as Helmut Lang, Hugo Boss, and Rocawear, and in runway shows including Costello Tagliapietra and Cynthia Rowley. She writes for fashion magazines and of course blogs, but that is on the side. Just like the curious and mesmerized voyeurs in Rear Window, we will keep watching as long as she does....
Julia Restoin-Roitfeld, Natalie Joos et al photos courtesy of Billy Farrell Agency,Twitter, Facebook, Purse Forum, amtvintageblog.blogspot.com, and Fashion Spot.