Lancôme chose Julia Restoin-Roitfeld as the face for Ultra Lavande, their current makeup collection. While working with Lancôme, Julia developed a fondness for a few of their other products, including the Génifique line: "I love Génifique Soin and actually the entire Génifique range. I mean, I was lucky when I started, as they gave me a whole bag of products which got me completely addicted... I’m obsessed with Génifique Youth Activating Concentrate. Now that I’m 30, I’m more conscious about using anti-aging products. The company gave it to me in a goody bag and ever since I tried it, I’m addicted. You don’t feel it on your skin, but it works wonders." Julia also convinced her boyfriend Robert Konjic to use Génifique to keep his handsome skin in top modeling condition.
According to Lancôme's description of the product, Génifique is a miracle in a bottle: "Our first skincare that boosts the activity of genes and stimulates the production of youth proteins. A true skincare innovation with 7 worldwide patents pending, Génifique is the foundation of every woman’s skincare at any age or for any skin concern... Visibly younger skin in just 7 days. Skin looks as if lit from within — breathtaking radiant. Its youthful quality returns: cushiony soft and velvety to the touch. Drop by drop, skin is vibrant with youth, its tone becomes astonishingly even, its texture dramatically refined." Clearly Génifique has some powerful benefit if Julia refers to it as her "best friend"...
Lancôme Génifique Youth Activating Concentrate product image courtesy of amazon.com
Julia Restoin-Roitfeld and Génifique photograph courtesy of twitter/RestoinRJulia