The Roitfelds At Savelli Smartphone Launch
mercredi 10 juillet 2013 
Savelli has introduced a luxurious line of smartphones especially for les femmes and they chose Julia Restoin-Roitfeld as the perfect model to front their advertising campaign. Crafted by hand in Switzerland, the line favors precious materials such as alligator, ostrich, rose gold, and diamonds. Alessandro Savelli shared his vision for the new line with WWD: “From a design perspective, this was the objective: Creating a completely disruptive design which had nothing in common with any other phone which had ever been designed before. We wanted to create a shape that was feminine, curvaceous, but at the same time extremely modern.” Of course disruptive behavior always comes at a price: these luxe little items range from $9,000 to $118,000 and are available through Harrod’s and Printemps should one be so inclined. The Savelli campaign is styled by Michaela Doasamantes and photographed by Patrick Demarchelier, watch the mood video "Jardin Secret" for more. Savelli hosted their launch party at Jacquemart-André Museum last week and guests were treated to lots of Perrier-Jouët and the sounds of house DJ Stéphane Pompougnac; of course Carine Roitfeld turned out to support her daughter's latest collaboration. Is Carine aiming for maritime chic with this look? I'd love to hear your thoughts…
Note that the work of Patrick Demarchelier is currently on display at A. Galerie in Paris, visit the lovely Ritournelle for more information about the exhibit.
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Carine Roitfeld and Julia Restoin-Roitfeld photographs © 2013 Getty Images and Condé Nast. Savelli smartphone images © 2013 Savelli. All Rights Reserved.
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LOL