Carine Roitfeld: Irreverent By Buero New York

Alex Wiederin, art director for Buero New York and creative director of Vogue Hommes International, took a few minutes from his busy schedule to give us an exclusive interview about his thoughts on working with Carine Roitfeld to design her forthcoming biography Irreverent. Very special thanks to Alex Wiederin and Ronit Avneri at Buero New York for facilitating this interview.

How did your collaboration with Carine Roitfeld begin?

Carine and I know each other from Vogue Hommes International where we worked together for quite some time. At one point she asked me if I would like to design her book. Of course I said yes.

Can you share the process of working with Carine on this book? How involved was she in the direction?

On a project like this that is so personal, you really need the person to be involved. The way I work is always very collaborative.

What was it like to collaborate with Carine and Terry Richardson to create the images for the David Webb campaign?

They are both amazing. I have known Terry for almost 20 years, and Carine and I became good friends after working on the book together. To work with people you like and respect is always fun. And the David Webb campaign was definitely fun.

Buero designs books for many in the fashion and art world. What elements about this book's design were you intent on incorporating to make it unique to Carine?

We try to make everything we do unique. One special thing that Buero New York really believes in is creating custom typefaces. For Irreverent, we created a typeface called 'Carine' that exists only in this book. In my opinion, the way we structured the book is also very unique for this type of project.

What will we learn about our favorite stylist from Carine Roitfeld: Irreverent?

We learn that style and personality are two things that inevitably come together. And that offering a good portion of your personal life with a certain distance (and a shot of vodka) can create a lot of amazing ideas. Ultimately, humor is the best recipe.

What are Carine's concerns regarding the book?

I guess the concerns people have regarding books about their own work are always the same. If you look back on things you did a long time ago, you might begin to question whether they are still relevant.

What is the initial press run for Carine Roitfeld: Irreverent?

The last number we heard was 10,000, and I believe it's been sold out.

Can you tell us more about other projects currently underway at Buero New York?

We are working on a couple of exciting projects. Buero New York is small and we prefer to take on only projects that really interest us. For instance, we just finished the Pirelli Calendar 2012 with Mario Sorrenti. We are always working on publications — right now Vogue Hommes International, Italian Elle, Dossier, and the online and quarterly Ilikemystyle. There are also ad campaigns, books... and a new project I love where we will design a range of sustainable products from a farm in the Spanish countryside, starting with olive oil and wine bottles.

What advice would you give to an aspiring book designer?

Try to tell stories with your design. Use design as a communication tool rather than just an aesthetic.

Carine Roitfeld and Alex Wiederin photographs courtesy of terrysdiary.com, purple.fr, colette.fr

IWTB Interview: Isabelle Oziol De Pignol

It is my privilege to share with you my two most favorite posts ever to grace the IWTB sites: exclusive interviews with the two brilliant artists who illustrated our site banners — Isabelle Oziol de Pignol (IWTBAR and IWTBAA) and Hogan McLaughlin (IWTBAB and IWTBAC). I am so honored that these talented people have chosen to work with me and it is my distinct pleasure to feature the art of Hogan and Isabelle now in hopes that you will enjoy learning more about their work and their lives. My heartfelt thanks, Isabelle and Hogan, for sharing your gifts with all of us.

Introducing Isabelle Oziol de Pignol

Not only is she established at some of the best fashion houses, Isabelle is also a masterful illustrator. She is the epitome of what you would imagine a beautiful French woman to be — sexy, smart, and chic, all the while making her intricate and stylish illustrations and everything she does appear effortless.

Isabelle also has her priorities in order, as she puts her family first, yet she truly is a force in the world of art, illustration, and fashion. As you see in her illustrations, including those for the banners for I Want To Be A Roitfeld and I Want To Be An Alt, she has the ability to bring life and creative energy to people by putting pen to paper. While some might believe this can be learned, I believe it is a natural gift and one that Isabelle possesses with magic, whimsy, and beauty.

Isabelle Oziol de Pignol

Where did you grow up?
I grew up on a small French island, lost in the Indian Ocean and called “Île de la Réunion.”

Was your early life nurturing creatively or did creativity happen organically?
I was not born in a “family of artists.” I am the only one who draws.

Has illustration always been a dream? If not, how did you evolve into this?
I didn’t think about illustration. At the time of choosing a career, I said: “what I do the best is drawing, let’s find a job which needs to draw.”

Did you study design or illustration to begin to carve a path for yourself or did you just naturally have the ability and sense?
As I like fashion too, I studied at the famous French school of art and fashion “Duperré.”

How did you first begin? Where were you, what made you want to take pencil to paper and create?
I started as a fashion designer in the mid 80s. I became specialized in menswear, climbing the steps and after a long time at Balmain, I became a freelance designer in charge of the menswear department of Balenciaga and the casual department of Burberry in Japan for seven years. It was exciting to be part of the adventure, to wake up those old houses, to work with Nicolas Ghesquière and the Burberry staff from London. But my son had some problems of health and I needed to be often near him. So I decided to stop working and care for my family. Some years after when everything was OK, as I was wondering if I would work again, one of my friends asked me to create a blog. It became so successful that now people are asking me to illustrate. I finally changed my job!

Do you remember your first illustration? If so, what was it? Do you still have it?
No, I don’t. 

What do you most like to use to draw?
I prefer using pen, basic and classic stuff, actually.

Are you more interested in art or in the people you draw?
I like the society. People I see are a tremendous source of inspiration.

How do you find meaning in what you do as an illustrator?
I feel myself (as much as I can) as a society observer.

What or who inspires you?
The street, early and edgy adopters, designers are inspiring me.

Is there something specific you feel the need to capture in each of your illustrations?
No.

What drives you?
The purpose to tell a story drives me first.

What do you feel the attraction is to fashion for women? Why are we so obsessed?
I don’t really know. I would say that it is an easy way to become nicer and a language: the first way to show to others that you are cool, or trendy, or even rich… at just a glance.

Are you a fashion addict? Why? Are you always the first to buy the latest fashion or do you have a distinct style of your own?
I used to be a fashion addict. But now, getting “old,” I prefer style than fashion.

What do you think fashion will be like in ten years?
What a big question! Who knows?

(I prefer to answer in French if you don’t mind)
La mode vestimentaire n’a pas eu depuis 15 ans les changements spectaculaires des decades post war (40’s, 50’s, 60’s…) auxquelles nous étions habitués. Ce sont plus les comportements des consommateurs (engouement pour les produits de luxe auprès de la classe moyenne), des systèmes de production (essor de la globalization des marques comme Zara, Gap, H&M) et de diffusions (eshop) qui ont changé la mode.

L’accroissement de la démographie et le manque de matières premières comme le coton qui commence à se faire sentir, vont peut-être provoquer de gros changements dans notre façon de nous vêtir. Encore plus de recyclage, de vintage, d’utilisation de stocks de tissus vintage… Et peut-être un accroissement de productions locales.

Do you have a favorite illustration?
Not really.

Can someone learn to be an illustrator if they have only average drawing skills?
I think so.

What advice would you give to a novice artist who yearns for more?
To be self-confident and to keep an “open eye” to the world that surrounds you.

What can we expect to see from you next?
At the moment, I'm illustrating a web site, as well as a new collaboration with Luxury Edition, the press group who is producing magazines for "the leading hotels of the world" (for France and Italy). Nice and easy to illustrate the next trends. But the most important for me is the work I'm planning to do with "La Tribune et Moi" the fashion and culture "supplement" of the French economic newspaper La Tribune. I'm starting a story showing the daily life of a trendy, posh, and eccentric designer. Should be published in October. A very challenging opportunity!

See more of the work of Isabelle Oziol de Pignol

Isabelle Oziol de Pignol illustrations and photographs by Mirko Albini © 2011 Isabelle Oziol de Pignol. All Rights Reserved.