Carine Roitfeld At Lancome Show By Alber Elbaz






Kellina de Boer
EDITOR-IN-CHIEF
Dara Block
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The first advertisement from the Lancôme campaign featuring Julia Restoin-Roitfeld appears above and she looks gorgeous. Julia is the face for Lancôme's new makeup collection for Spring 2011 titled Ultra Lavande and ultra lavender it is! Coincidentally, the campaign was photographed by her godfather, Mario Testino. Julia follows in the footsteps of women like Penelope Cruz, Kate Winslet, and Julia Roberts, all of whom have represented the brand previously. Mademoiselle Restoin-Roitfeld will also front a Lancôme campaign planned for Asia to advertise their forthcoming Blanc Expert line of products.
Julia Restoin-Roitfeld advertising campaign image © 2010 Lancôme. All Rights Reserved.
I am not sure if Lancôme is still tweaking the campaign or if this is a second image but here is another version of the ad with Julia Restoin-Roitfeld that looks much less enhanced.
Julia Restoin-Roitfeld advertising campaign image © 2010 Lancôme. All Rights Reserved.
Who is the hotty on the left hiding behind those Ray Bans? Yes, it is none other than Julia Restoin-Roitfeld, the new face of Lancôme along with her beau, Robert Konjic. Julia has been chosen to front the latest makeup collection for Lancôme by L'Wren Scott titled Ultra Lavande. Mario Testino (also Julia's godfather) will shoot the campaign for the collection. Julia's fresh beauty makes her a perfect brand ambassador for the Lancôme line of products and I look forward to the first images from the campaign. In the meantime, it is nice to see Julia heeding her mother's words of wisdom and enjoying the summer.
Julia Restoin-Roitfeld and Robert Konjic photograph courtesy of Twitter.
I wonder if Julia Restoin-Roitfeld's "Summer Mix Tape" is playing on her boombox...