Carine Roitfeld For Givenchy Fall/Winter 2012

Carine Roitfeld employed her inimitable sense of style for Givenchy, imbuing their Fall/Winter 2012 advertising campaign with a touch that could only be her own. Androgynous and intense, the campaign is set against the darkening stormy sky in a vacant parking lot; I think it perfectly captures the hyperstylized isolation in which much of modern youth is accustomed to living. Riccardo Tisci shared his inspiration for the collection with WWD: “[to] convey the euphoric energy of a rave… It is about happiness and the freedom of expressing yourself with your body. It shows a dynamic, happy and fun world, which is what fashion needs.” Fractalized and alone, they have indeed captured the energy of a rave.

In the first and last photos, Stella Tennant wears a violet dress edged in lace paired with knee high boots, and I absolutely love the over-the-elbow gloves, the red belt, the choker, the wrap — Carine has of course taken care with every detail. Also featured in the photos shown here are Rodrigo Braga and Simone Nobili in kilts, hoots mon! Other models in the campaign are Joan Smalls, Stef van der Laan, Daniela Braga, and Jarrod Scott as photographed by Mert Alas and Marcus Piggott. Watch the backstage video for more fragments from the Givenchy campaign. 

Givenchy advertising campaign images © 2012 Givenchy.

Comments

[irene]

No MariaCarla?

[kellina]

Afraid not, Irene. She would have been interesting in this campaign.